School of AI Marketing
AI Marketing & Content Creation
Run full-funnel, AI-accelerated marketing that measurably grows brands.
Program overview
Why AI Marketing & Content Creation
Run full-funnel, AI-accelerated marketing that measurably grows brands. Over six weeks you move from AI foundations into specialist practice, building deliverables each week that compound into a capstone you can show to employers, clients or investors.
Ideal student profile
- Marketers
- Content creators
- Social media managers
- Influencers
- Agencies
- Communications teams
What you will learn
- AI copywriting
- Content strategy
- Social media automation
- SEO and AI search
- Advertising
- Email marketing
- Analytics
- Brand growth
Six-week curriculum
- Week 1
AI foundations
Positioning, audience research and AI-assisted strategy.
- Week 2
Content engines
Copywriting systems, brand voice and content calendars.
- Week 3
Search and AI discovery
SEO, AI search visibility and evergreen assets.
- Week 4
Paid and lifecycle
Ads, creative testing, email and CRM automation.
- Week 5
Campaign sprint
Build and run a live campaign with real metrics.
- Week 6
Capstone and Demo Day prep
Results reporting, certification and pitch.
Tools covered
- ChatGPT
- Claude
- HubSpot
- Meta Ads
- Google Analytics
- Semrush
- Buffer
- Zapier
Launch a complete AI-powered marketing campaign.
Career pathways
- Growth marketer
- Content strategist
- Agency lead
- Brand manager
Frequently asked questions
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